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El embalaje debe cambiar. Si no es así, entonces nos convertimos en el negocio de los periódicos.

El embalaje debe cambiar. Si no es así, entonces nos convertimos en el negocio de los periódicos.

De la Radio al Podcasting WNYC is leading public radio’s transition to public podcasting  @JackMurtha  ¿Sabes que hizo la revolución digital  con el negocio de los periódicos ? Pagaron el precio por reaccionar demasiado lentamente para el cambio. El embalaje debe cambiar. Si no es así, entonces nos convertimos en el negocio de los periódicos. La emblemática estación de radio pública de Nueva Jersey, WNYC, está a la vanguardia de esta tendencia.  WNYC tiene o distribuye seis de los 100 podcasts más populares de iTunes (incluyendo dos en el top 10 ):Radiolab; Freakonomics Radio; Death, Sex & Money; Snap Judgment; The New Yorker Radio Hour; and Here’s the Thing with Alec Baldwin. NPR es la única organización con más “Shows ”  en el top 100. Artículo , fotos y gráficos son  de Columbia Journalism Review puedes seguir leyéndolo aquí    Si quieres  que alguna de tus noticias salgan en el blog , estás interesado en un presupuesto de publicidad, asesoramiento en el mundo de la Radio ONline y FM o quieres saber mas de nosotros contacta por email aquí + info : +34 633 251...
Trends Podcast : El Podcasting es perfecto para las personas con grandes ideas  ( The Guardian )

Trends Podcast : El Podcasting es perfecto para las personas con grandes ideas ( The Guardian )

“Sorprendentemente pocos académicos están metidos en el Podcasting -pero es una buena manera de llegar a un público más amplio” Todd Landman ( Professor of Political Science and Pro Vice Chancellor of the Social Sciences at the University of Nottingham in the United Kingdom   There is a new breed of academic who understands this and is committed to bridging the gap between academia and the real world. Many blog, actively seek media coverage of their research and appear on radio and television to shed light on the issues of the day. However, not many academics are podcasting and I’m not sure why. Podcasting is a great means of communication: it captures the human part of knowledge creation. We can hear academics and practitioners talk about what they do, why they do it and why it matters, in their own words. Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month. And the UK is catching on fast. In late 2014, the BBC announced record figures for podcast downloads of its programmes. Artículo original de The Guardian puedes seguir leyéndolo aquí Si quieres  que alguna de tus noticias salgan en el blog , estás interesado en un presupuesto de publicidad, asesoramiento en el mundo de la Radio ONline y FM o quieres saber mas de nosotros contacta por email aquí + info : +34 633 251...
Trends Podcast : To Attract New Listeners, Podcasts Need to Move Beyond Sound ( by Wired )

Trends Podcast : To Attract New Listeners, Podcasts Need to Move Beyond Sound ( by Wired )

In 2014, Serial upended everything we thought we knew about podcasts, rocketing to the top of any chart it landed on and proving that audio storytelling can have mass appeal beyond a devoted base. With its second season, Serial is shifting the paradigm for podcasts yet again—by expanding the medium beyond just audio. Starting on Dec. 10, you could listen to Sarah Koenig’s recounting of Sergeant Bowe Bergdahl’s capture by the Taliban, sure, but that was only one piece of the story. For the first time, the Serial team offered up other content in addition to the podcast. Shareable clips, photos, GIFs, interactive maps, videos of Bergdahl; all of it went out onSerial’s website, as well as its Tumblr, Instagram, Facebook,Twitter, and Vine accounts. The traditional limitations of the podcast form create much of its appeal: Listening to a story without visuals feels intimate. Restricting podcasts to audio encourages a small, loyal audience—but it also poses a hurdle for increasing their audiences. There’s no easy way to share snippets of audio files through social media, and no easy access to shows outside of the Apple Podcasts app; those steep barriers to entry have resulted in a vast untapped audience of not-yet-listeners. This is the year when the podcast medium will prove whether it can reach listeners beyond its largely white, wealthy, and educated core. Through experiments with multimedia and even new distribution models, we’re about to find out just how far podcasts can spread. Serial is just the start. The End of Apple’s Podcast Dominance For any other medium, multiplatform availability is the default. You can catch up on episodes of your favorite TV...

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